The GeTVivid work plan is structured in 5 work packages (WPs). WP1 deals with the coordination and dissemination, thus it is mainly concerned with organizational tasks. WP2 comprises the user studies for involving the users as far as possible in the requirements analysis, the design and the evaluation of the prototypes. In WP3 the core platform (i.e. the TV client) is addressed, and in WP4 the mobile frontend. WP5 finally encompasses the exploitation strategies and the business cases in order to ensure a proper management of economic strategies.